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I'm fascinated by the number of completely different logos that turn up for "Zen Business".

Given that Zen Business's business is helping people create business entities, I wonder if the default name of a new business created via Zen Business is somehow Zen Business. Hence the myriad of logos. Either that or this is some seriously incoherent branding.

1/? "zb" with the green three-dots speech bubble. "zenbusiness" in a sans-serif typeface which is definitely nothing like that of the Zendesk branding.

in reply to Rachel Evans

2/? Lower case squared serif with an extra "z" in what looks a bit like a brain
This entry was edited (3 months ago)
in reply to Rachel Evans

3/? "zen" in cursive with a swishy "z"; "business" with a clean serif. Same colours as #2 but now with a white background.
#2
in reply to Rachel Evans

4/? Logo #2, but with the swishy "z" from #3, where the "z" is within a circle
#2 #3
in reply to Rachel Evans

5/? Black text, capital "Z" and "B", serif. Nice and simple. Bish bosh.
in reply to Rachel Evans

6/? Same as #1, but this time it's just "zenbusiness" in the definitely-not-Zendesk lower case sans serif, and the speech bubble within the "b".
#1
in reply to Rachel Evans

7/? This one's just all over the place. It screams "Graphic design is my passion". Aquamarine "zen", orange "business", in a half-squared half-round half-tapered serif typeface, and with some kind of splat left of the "z".
in reply to Rachel Evans

8/? The typeface and speech bubble from #6, but this time it's all green, on a black background. Oh, plus a tagline in white: "OWN WHAT'S YOURS". Mmmm, deep.
#6
in reply to Rachel Evans

Coffee break/? . This listicle from "newfoundrz", listing a bunch of words that you could put after "zen" to come up with a business name that's both unimaginitive *and* problematic! https://www.newfoundr.com/guides/zen

"Tips for Choosing a Zen Business Name. Consider incorporating words related to Zen principles, such as "Peace," "Serenity," or "Zen" itself, to instantly evoke a sense of calm."

So, tips for choosing a Zen Business Name: start with the word "zen". Presumably preferably followed by "business". Got it.

in reply to Rachel Evans

9/? Whatever this is.

OK OK I'll try, for the accessibility and the lolz. "Zen" in a pinkish-red over "Business" in a dark blue. All the letters are stylised to consist entirely of straight lines and right angles, except for some reason the "B", which is cursive-like. The two esses are done in two different ways.

in reply to parvXtl

@parvXtl Oh my word, I didn’t even notice that. Well spotted!